Benefits Of Good Content

Good, well written content that's engaging, informative and unique, not only benefits users but also you, the webmaster.

Obviously, if you're providing a useful resource for users, whether through a blog, regularly updated articles, or just the core pages of your website itself, then you'll inevitably develop a base of regularly returning readers. If you're actually selling something through your website then this increases the opportunities for successful conversions.

But as a side-effect of this, and perhaps most importantly with regards to SEO and improving your search engine rankings, there's all the naturally formed links your website will enjoy.

Links are still gold-dust when looking to rank highly in the search engines and the naturally formed link will always remain the bedrock that Google was built on. If you're providing decent, informative content on your web pages, then people will naturally link to it. This can be given a boost by promoting your website around various social networks - the traffic from these sites is notoriously unqualified and for the most part won't lead to a significant rise in conversions, but as a way of attracting links into your website, they're invaluable.