Marketing A Website Outside of Search Engines

Other Internet marketing options include:

Press releases
While they should be reserved for newsworthy purposes (new product/service, acquisition, attending trade shows etc.), they're a great way to get people to visit your site when they're looking for information related to your product or service. They're also a great way to build your brand name and to become known as an authority of information in your field.
Directory listings
Quite simply, this is the easiest way to get your site indexed by search engines. There are many free directories that you can get your site listed in, and there are many fee-based directories that are worth the price of adding your site. The added value is that since your site is listed categorically, it helps to re-enforce what your site offers, since it will be found with similar sites.
Articles
Expose your expertise! While article writing is not easy, it's an extremely valuable asset to your site. By writing, you're creating unique content found nowhere else and we all know how much search engines love that! It also gives you another way of explaining a product or service without coming off as a sales pitch. Another added benefit of writing articles is that it's a great way to naturally grow the size of your site in an organic way, and will in turn, make your site become a hub of relevant information in regards to your industry.
Newsletters
This should be your site's bread and butter. The people that have signed up for your newsletter already feel that your site was worth their time to give you their e-mail address, so these people already place some trust and value in what you're saying. The newsletter is where you can promote new products and services to interested users without risking being intrusive. This is the best place to make a sales pitch to your perspective readers!
Blogs & RSS Feeds
While to some people this is already old-hat, there are many users out there who have no idea about how to customise the content they want to read. There are many areas to get your blog listed, and it gives an inside point-of-view into the inner workings of your company or personality, thus giving yet another way for users to identify with you or your site.