Writing Good Content

The end-users should always be considered the most important people when creating website content. After all, it's they, and they alone, that are the measure of a websites success. Whether this is through conversions, sales, sale leads, or simply traffic with a low bounce-rate it's this human being on the other end of the monitor that makes or breaks a website, not the search engine.

It's important to get your point across and remain coherent for each and every page, even the ones you're not actively trying to achieve rankings for. Remain consistent and treat each page as being of equal value.

Most importantly your homepage should be an overview of the rest of the website, stating its purpose and the message you're trying to get across. The copy should be lean and shaved of any excess baggage, so somebody who's arrived at your website will immediately know that this is the place that will best serve their needs.

Copywriters always stress the acronym 'WIIFM' as being the most important factor when writing sales copy. This means 'What's In It For Me?' and is what any potential customer or visitor to your website will be thinking when they arrive. Therefore, use the homepage to tell them. If you're providing information, let visitors know what they can expect to find and why your website is the place to find it over anybody else's. If you're selling products or services, ensure user are made fully aware of how they'll benefit from them.